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MMD > Archives > June 2012 > 2012.06.09 > 01Prev  Next


Wurlitzer 165 Music in TV Commercial
By Mark Forer

[ T. J. Fisher wrote in 120608 MMDigest:

> ...  a commercial was aired which featured band organ music
> in the background, specifically Wurlitzer's arrangement of
> "Says My Heart" from roll 6679. ... I was certainly a bit proud
> of myself for recognizing the tune from a clip that was maybe
> ten seconds at best, and a bit alarmed that I was able to do so!

Ad man "Mad Man" Mark Forer here, weighing in.  That's a TV spot
for GEICO insurance whereby Dad saves dough by constructing his own
backyard "amusement park" on the cheap instead of blowing a ton of
dough at a real theme park.

Another TV spot ad has Dad enjoying his kids trying to "play" with
a "playing possum" possum -- the object being dad has saved money with
a free backyard possum rather than buying his kids an expensive dog.
The bottom line: there are better ways of saving money, i.e., by
buying GEICO insurance.

They're not bad spots -- I remember the message -- but I still won't
buy GEICO insurance!

Mark Forer


(Message sent Sat 9 Jun 2012, 16:39:01 GMT, from time zone GMT-0700.)

Key Words in Subject:  165, Commercial, Music, TV, Wurlitzer

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