Lou Berger, of San Diego, Calif., has been marketing and selling
player pianos for several decades, and is now associated with QRS Story
& Clark. I asked his recollections of the Wurlitzer "Casino" piano.
Here's his story.
Wurlitzer and Aeolian (Memphis) were building competing player pianos.
When Aeolian foundered, the banks turned over the Aeolian assets to
Wurlitzer. Rather than adapt the limited quantity of Aeolian player
parts to fit their own piano, Wurlitzer sent the residual Aeolian
player action parts to Ed and Sue Kieffer in Seneca, Pennsylvania,
where they were installed in the "Classic" console piano built by the
Kieffers. These Seneca "Classic" pianos with Aeolian player parts
were then sold by Wurlitzer as the Wurlitzer "Casino" player piano.
Around this same time the Kieffers acquired the famous old pair
of piano names, Story & Clark and Hobart M. Cable. So it's also
possible that Wurlitzer bought some Cable pianos from the Kieffers
and installed Aeolian or Wurlitzer player actions themselves. Of
course, the "Casino" name might also have been applied to other
player piano makes sold by Wurlitzer.
Robbie Rhodes
Etiwanda, Calif.
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