I have noticed that Keystone Rolls haven't seemed all that interested
in selling rolls.  I am a rebuilder and have asked that they send me
two catalogs whenever they have a new one that I can give to customers
to introduce them to Keystone.  Nothing.  When I give the customer
their 800 'phone number, they have often called me back, complaining
that they can't reach them.

Their rolls are top quality, their boxes are great -- they have a great
product.  I don't understand why they hide like they do and don't send
catalogs to the rebuilders.  Duh!

Nor do they have much of a stock of past issues of rolls.  It seems
to me that the book, "How to Assure a Successful Bankruptcy", is
waiting in the wings to be written by someone there who is familiar
with their brand of business.  The fact that they are still in
operation proves conclusively that despite all their efforts to the
contrary, their diehard customers refuse to let them croak.  So that
book will really be authoritative when it appears.

When a customer gets a restored reproducer, all he has in his own
collection are old, crispy rolls.  He can be expected to buy, on the
average, 10 rolls per year, if the company is interested in doing a
little advertising and will make an interesting catalog.  And if they
have a stock of rolls not advertised.  Keystone sure knows how to make
it hard.

Craig Brougher