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MMD > Archives > January 1999 > 1999.01.09 > 02Prev  Next


Hamm's Beer Jingle is from "Rose-Marie"
By Tom Steuer

When the question arose about the Hamm's commercial tune, "From
The Land Of Sky Blue Waters", I started kicking it around in my
subconscious, and it has been knocking around in there until Hal
Davis gave me the hint about a Broadway musical, and "Totem Tom Tom".

Of course!  "Totem Tom Tom" is from the 1924 musical "Rose-Marie" --
music by Rudolph Friml and Herbert Stothart, and lyrics by Otto Harbach
and Oscar Hammerstein II.  If your're interested, this was the undis-
puted hit of the 1924 season, and it played at the Imperial Theatre,
where it remained for 557 performances.

  "Playgoers parted with the then-unheard of top price of $4.40 per
  ticket to fall happily under the romantic spell of Mary Ellis and
  Dennis King in the principal parts.  Touring companies criss-crossed
  the United States until 1929.  Three different versions have been
  shown on the screen:  a silent movie in 1928 with Joan Crawford;
  a rose-tinted sound film starring Jeannette MacDonald and Nelson Eddy
  in 1936; and a 1954 edition which received the full treatment --
  color, CinemaScope and stereophonic sound."

(Notes from a high fidelity "New Orthophonic" (non-stereo) 1958 RCA LP
#LOP-1001, starring Julie Andrews and Giorgio Tozzi.)

Regards,

Tom Steuer


(Message sent Sun 10 Jan 1999, 02:09:49 GMT, from time zone GMT-0800.)

Key Words in Subject:  Beer, Hamm's, is, Jingle, Rose-Marie

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