In response to Bryan Cather's questions:

1.)  Meloto rolls -- these are the commonest of the Aeolian (not
AEolian, please!) dance rolls, introduced in January 1925, finally
stopping in 1939.  In 1927 a cheaper range of 'classical' rolls was
started -- the originals being from the Themodist, money being saved by
not marking the various lines on the roll.  The presentation was jazzed
up with brighter boxes, and fixed-size boxes were used to make them
neater on the shelves (so you have 35..., 45... and 55...  series, in
ascending size!).  These rolls are very common in the UK.

The Rhapsody in Blue roll is from the Duo-Art -- stripped of coding,
and probably with the theme holes reworked for 88-note (as the
requirements for pedal pianolists and Duo-Art systems are different).
Roll 2 is common, roll 1 less so.  The medium grey box is a mid 1930s
issue - earlier ones can have a multi-coloured 'masquerade' design.
Why Aeolian reverted to wooden spool ends in the mid/late 30s I don't
know!

2.)  Artona -- Made from late 1940s to 1982 on original Aeolian cutters
by Gordon Iles.  Earlier in green boxes, from 1960s on in white, both
of which have end flaps which tear off.  Cheap and with poor quality
control.  He made his own flanges so the colour is just whatever
material he could scrape together.  Money was tight in the UK in the
1950s, so anything went in the pot!  Later flanges are uniformly in
translucent nylon, these being somewhat more common as sales must have
picked up over the years.  Gordon Iles was involved in the tail end of
the UK Duo-Art business when very young, and maintained an experimental
interest -- hence the novel test roll configuration.

The roll described sounds like a 1950s one.  What's the address on the
box?  That could fix the date better, because the business moved round
a bit in earlier years before settling down on the south coast at
Ramsgate.

Julian Dyer