Re: Advertising in MMD
By Robbie Rhodes
Whether we buy a magazine at a newsstand, or subscribe for mail delivery, we expect advertising which consumes up to 50% of the space (and weight). Even the venerable Consumers Union magazine, which "accepts no advertising", uses a lot of space to run ads for their own publications. Why? To make money, which pays for research, writing and publication.
_Good_ ads are at least not obnoxious, and can be entertaining. Within the Mechanical Music Digest I enjoy reading the chatty "advertisements" submitted by Brian Chesters, and I appreciate the market prices which Marty Roenigk shares with us. I would purchase a pair of fringed brass lamps for my pumper piano if the price were lower (much lower!). On the other hand, I'm bored with lists of old piano rolls.
I'm anticipating the day when Jody can no longer publish a free Digest. Golly, Jody might even _pay_ contributors for noteworthy feature articles! Most likely I'll happily pay a small monthly fee in return for the reading pleasure I receive. And, as in a newsstand or mailed magazine, I will tolerate the advertising which will reduce _my_ cost.
Hopefully the ads will be informative -- maybe even entertaining!
Robbie Rhodes
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(Message sent Thu 26 Sep 1996, 02:52:31 GMT, from time zone GMT-0700.) |
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