Advertising In The Digest
By Paul Johnson
Here are some of my thoughts about advertising in the digest.
First, an ad is an exchange of information. Like any of the articles in the digest, some may be useful to the reader and some may not. I've certainly spent more time scrolling through articles that are not of interest than I've spent zipping past ads.
This doesn't mean I think that the digest should be opened up to further advertising. I don't think that vendors should be able to hawk their wares over the digest. By and large, we haven't really seen this happen. Digest readers have access to the vendors list and they can contact them if they are interested in a specific product.
I recently advertised some Regina disks because they were not part of my regular line. More importantly I hope to link them up with a good home (I figured they were better off with someone's machine than in a recycling bin someplace).
Like you Jody, I find ads a part of the useful information of the digest and I've responded to some. Perhaps in the future you can set up a separate area for them but for now, folks seem to be showing the necessary restraint. Keeping them down to no more than 3 - 4 sentences of information is probably a good guideline.
Paul Johnson
The Piano Roll Shop |
(Message sent Wed 25 Sep 1996, 16:14:28 GMT, from time zone GMT-0400.) |
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