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odeolaCat
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par Lorraine Aressy (010125 MMD)
Here is some information about the player piano Odeola which has recently been discussed on MMD. Odeola player piano advertisements may be found in the deluxe French journal "L'Illustration" from about 1919 (upright players) to 1929 (large and beautiful instruments), with an avertising peak during 1923-1924. In 1930, they advertised no longer about player piano but instead record-playing machines. The 88-note player mechanisms equipped either Odeola pianos or great French makes, such as Erard, Pleyel and Gaveau, which were well-appreciated by the middle class folk of the time. The commercial shop was in Paris, at 11, Rue de Quatre-Septembre, and the factory was at 6, rue Marc Seguin. About 30 agencies were to be found in important cites (Lyon, Bordeaux, Nice, Monaco...), also in African colonies at Alger, Oran or Tunis. Branches were in Bruxelles and London. They sold a large choice of rolls under their Odeola name but these rolls were punched by l'EMP (l'Edition Musicale Perforee), so the catalog numbers are the same for the two editions. Attached to this message you'll find several pages from a booklet about "How to play the Odeola", and two advertisments dated 1919 and 1923. In conclusion, many Odeola player pianos survive today, kept by families because of their good quality. Their trade logo was a cockerel crowing the phrase, "Je chante et tiens bon" ("I sing and hold up well"), for their musical quality and sturdiness ("solidite et robustesse" in French). And I submit these words which accompanied another advertisement: "L'Odeola est au piano ce que l'Hispano-Suiza est à l'automobile!" Amities de France
Date: Thu, 25 Jan 2001 15:00:32 +0100
High resolution images: odeoAd1.jpg (226 kb)- 1919 advert
le 25 janvier 2001, le 07 février 2001 |
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